Global Sports Rights Set for Massive Growth
The surge in sports media investment has become impossible to ignore, slipping into market discussions much like a Live Cricket BPL update blends into a busy evening, especially now that broadcasting rights for elite events are smashing financial records. In recent years, astronomical rights fees have become routine, driven mainly by streaming platforms entering the battlefield. Not long ago, Paramount shocked the market by spending more than £1 billion to secure exclusive Champions League rights for the UK and Ireland, replacing TNT Sports and adding […]
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